Scarlett Lewis founded the nonprofit Jesse Lewis Choose Love Movement in honor of her son, Jesse, who was murdered in the Sandy Hook Elementary School tragedy in December 2012. After his death, Scarlett became part of the solution to the issues in our society and turned it into an opportunity to build a culture of love, resilience, forgiveness, and connection in our communities at a time when it is needed the most. Scarlett became an advocate for social and emotional learning (SEL) and character development that teaches children how to manage their emotions, feel connected, and have healthy, meaningful relationships. She created the Choose Love For Schools program, a no cost, comprehensive, lifespan, next generation character and social emotional development (CSED) program that teaches children and adults how to thoughtfully respond with love in any situation by using the Choose Love Formula (Courage + Gratitude + Forgiveness + Compassion-in-Action), and teaches children how to handle adversity, have courageous conversations, and to respond with love. Choose Love extends beyond the classroom through additional no-cost programs , including Choose Love at Home, Choose Love for Communities, Champions Choose Love for athletic leadership, and Choose Love for the Workplace. The Choose Love programs have been accessed in all 50 states and in more than 111 countries.
Scarlett has spoken across the US and internationally to diverse audiences sharing her empowering story and her far-reaching programs. She has spoken at multiple national, statewide and community-based events including hundreds of talks in schools and to educators and administrators. She was the keynote speaker at the 2018 and 2019 National Forum on Character presented by Character.org and in 2020, was the keynote speaker for the New England Head Start Association. In addition, Scarlett has presented at the Music City SEL Conference in Nashville; SXSW EDU Conference; ASCD Empower; the Nebraska Mental Health Conference; and multiple statewide Counselor Association Conferences. She has been interviewed by BBC, Fox News, CBS, the Today Show, The Guardian, and many regional papers and podcasts about Choose Love and the benefits of SEL, and has been featured in high-profile magazines, including Fortune, Strive, and Huffington Post. Scarlett also hosts a podcast, ChooSELove, and a frequent contributor to other podcasts and shows.